Cathy Asher Appointed Durand Market President

Mark Oldenberg, president and CEO of Security Financial Bank (SFB), is pleased to announce that Cathy Asher has been appointed Durand market president for SFB. 

After 10 years with SFB, Asher will assume the position of market president succeeding Jenny Jereczek, who will focus on her role as SFB's director of ag and commercial banking.  

Originally from Elmwood, WI, Asher grew up on a small dairy farm and has been involved in agriculture her entire life. She has more than 25 years of professional experience in agriculture with roles in education, federal farm programs, and lending. Her educational background includes a bachelor's degree in agricultural education and a master's degree in educational evaluation and research, both from UW-River Falls.

"Cathy's passion for the ag industry is evident in her approach to lending and commitment to our customers," Oldenberg said. "We're excited to see her take on this expanded leadership role."

Asher is experienced with government lending programs including the USDA Rural Development Guaranteed Loan program and Farm Service Agency direct and guaranteed loans, which SFB is a preferred lender. She is a graduate of the Wisconsin Bankers Association (WBA) Ag Lending School and of the Graduate School of Banking at UW-Madison. In addition to her market president role, Asher will continue to serve ag clients from SFB's Durand office.

"I greatly appreciate the opportunity to further apply my leadership experience in the Durand market to meet the evolving needs of my clients and the community," said Asher.

 Active in the community, Asher serves on the Durand-Arkansaw School Board as well as the Board of Directors for the United Way of the St. Croix and Red Cedar Valleys. She is a member of her church council, volunteers with Junior Achievement, and serves on the Wisconsin Bankers Association Ag Section Board. In her free time, she enjoys being active in the community in various volunteer capacities, spending time with family and exploring state and national parks.