How Networking Can Benefit Your Small Business

How Networking Can Benefit Your Small Business

Article By: Krista Paulus

Networking is a term used for building mutually beneficial relationships with your peers in the business community. It is a way to share information, services, and advice with people in your industry. When networking is driven by shared interests, it is an authentic way to grow and benefit your small business. Building a strong network not only allows you the opportunity to grow professionally but it also is a way to strengthen your relationships with clients by providing needed referrals to trusted resources.

Explore these ways of networking to cultivate new business relationships:

  • LinkedIn is a business social media that is crucial for connecting with industry professionals. On LinkedIn you can keep up with your peers, share industry expertise, and learn about new business trends.
  • Get involved in community events, your local Chamber of Commerce, seminars, and fundraisers to help meet people in your area.
  • Find or start a strong networking group that meets regularly and always show up. The more you get to know the people within a network the more you will learn and the more referrals you will receive. Trusted advisors are key.
  • Sponsoring community events helps get your business's name out to the community as your logo will be on promotional materials and event content.  

Expand your network and you never know what could develop for your business. If you are looking for additional business advice, reach out to Krista Paulus, SFB commercial relationship manager at or at 715-629-4078.

Krista Paulus is an avid networker as she volunteers for numerous organizations in River Falls and New Richmond, including both chambers of commerce, the St. Croix Economic Development Corporation, the City of New Richmond Community Development Council and Big Brothers Big Sisters of Northwestern Wisconsin. She also co-founded a Professional Women's Networking Group working exclusively with high energy, focused women, in very specific industries to build a strong referral group.  Contact Krista to learn more.