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SFB Welcomes Back Cathy Asher

Wednesday, June 12

Cathy Asher recently returned to Security Financial Bank (SFB) as a relationship manager. She will develop and maintain a business loan portfolio, with an emphasis on agri-business. 

Asher, who has 19 years of experience in the ag industry, first served as a credit analyst for SFB from June 2014 through September 2017 before leaving to accept a position at Countryside Coop. 

"We are pleased to have Cathy back at SFB," said Paul Rudersdorf, CEO and president. "With her expertise in both business and agriculture, she will be able to serve SFB clients in order to help them succeed and reach their goals."  

Asher has also spent nine years with the Farm Service Agency and five years as an agriculture education teacher. She received a bachelor's degree in agricultural education and a master's degree in educational evaluation and research, both from the University of Wisconsin-River Falls. 

Originally from Elmwood, Asher grew up on a small dairy farm and currently lives in Durand with her 13-year-old son, Levi. 

"My significant other, Jeff Olson, dairy farms and crops about 1,100 acres," Asher explained. "So, the current challenges of the ag economy are understood both personally as well as professionally."

Asher will work out of the office in Durand. To contact her, call 715-672-4237.

Christman Named Ladysmith Market President

Wednesday, June 5

Paul Rudersdorf, president and CEO of Security Financial Bank (SFB), is pleased to announce that Norb Christman has been appointed market president of Security Financial Bank in Ladysmith. With this promotion, Christman will be responsible for helping establish and grow SFB's brand and image as a local, community-focused bank. In addition, Christman will continue to provide overall relationship management of assigned business loans.

"Norb's knowledge of business banking and keen understanding of the Ladysmith community are tremendous assets to the team as we continue to provide quality service to our clients," said Rudersdorf. "I am pleased with the contributions Norb has made to SFB and his promotion to market president is well deserved."

Christman, who is a lifelong resident of Ladysmith, has 15 years in commercial and agriculture lending. He earned finance and accounting degrees from Wisconsin Indianhead Technical College (WITC). Christman is active in the community serving as treasurer of the Ladysmith Community Industrial Development Corporation and on the WITC Financial Services Advisory Committee. He also is the clerk for the Rusk County Livestock Project Auction.

Sheehan Appointed Senior Credit Officer at SFB

Monday, June 3

Paul Rudersdorf, president and CEO of Security Financial Bank (SFB), is pleased to announce that Melody Sheehan has been appointed senior credit officer for the bank. With this promotion, Sheehan will be responsible for the development and enforcement of the credit quality of the loan portfolio and the credit culture for the bank. 

"Melody is an asset to Security Financial Bank, and her knowledge and expertise will be instrumental in leading SFB to a new level," Rudersdorf said. "We congratulate her on this well-deserved promotion and look forward to watching her continued success."

Sheehan, who has been with SFB since 2011, most recently served as the director of credit and loan administration before her promotion. She has 16 years in the financial services industry. 

Sheehan received a bachelor's degree in economics and finance from the University of Wisconsin-La Crosse and is currently enrolled in the Graduate School of Banking.

It's So Gouda!

Wednesday, May 8

When Marieke Penterman immigrated to the United States in 2003, she dreamed of owning a business of her own. Her husband, Rolf, was busy with the family's 400-cow dairy farm, but Marieke wanted to do something on her own before the age of 30. After missing the cheese back home in The Netherlands, making her own Gouda cheese seemed like the perfect idea.

"I do feel like the timing was right," Marieke explained. "There are not very many female cheesemakers, but I felt like I was welcomed with open arms."

Marieke worked with a local cheesemaker to obtain her state license. She traveled back to her home country where she trained alongside two different cheesemakers throughout the week. There she learned how to make authentic Dutch Gouda cheese, and her new business - Marieke Gouda - officially began.

Just four months after Marieke crafted her first batch of Gouda in November 2006, she captured a gold award at the U.S. Champion Cheese Contest in 2007. Dozens of awards followed including her biggest win thus far, the United States Grand Champion in 2013.

In November 2013, the Pentermans opened a brand new state-of-the-art facility along Highway 29 in Thorp. It includes a store and viewing windows to see the farm and cheesemaking process. This is where their ultimate dream came true: the opportunity to have a location where they can share their passion for modern family farming and handcrafting the best Marieke Gouda in an open and educational environment.

But like any business, it hasn't always been easy. At times, it was a challenge to find the right lender who could meet the new business' needs. But then, Marieke met a team from Security Financial Bank (SFB). 

"SFB is a bank with a vision," Marieke said. "I look at all my past experiences, I never felt as good about a lender as I do about SFB."

They looked at the numbers, but they also looked at us as entrepreneurs, she said.

"They heard us. They believed in us. I feel like it is a good partnership," Marieke said.

Jenny Jereczek, a relationship manager with SFB, has worked with Marieke to help her achieve her dreams.

"Marieke is an inspiration for all small business owners. She exhibits all of the traits necessary to own and operate a successful business," Jereczek said. "Marieke is driven, persistent and innovative. She is a true entrepreneur who has a clear vision and goal and is willing to take necessary risk for growth."

Marieke also is flexible in her way of thinking and understands that change may be necessary along the way, Jereczek explained.

"SFB showed me that they are a different bank," Marieke said. "They are willing to take a risk because they believe in their customers."

While Marieke has already seen great success, she has many other goals yet to accomplish, including making Marieke Gouda a well-known household brand. Currently, her Gouda is sold in many stores including Festival, Kroger's, Whole Foods, Safeway, Jewel, Albertsons and other specialty cheese stores throughout the country. She also would like to grow the business large enough that they need to buy additional milk besides their own. Ideally, she would like to have a co-op to give farmers a fair price for their milk.

"With that, we would be able to give back to the industry," Marieke explained. "Dairy farmers are so special. They are driven by passion - not by money. They make sure that everyone has food on their table, and right now, they don't have food on their own tables."

To learn more about Marieke Gouda or to plan a visit to the facility, visit www.mariekegouda.com.

SFB Reports Record Year

Thursday, April 25

EAU CLAIRE - At its Annual Meeting on Tuesday, Security Financial Services Corporation (SFSC), the holding company for Security Financial Bank (SFB), reported a record year for 2018. 

SFSC reported net income of $5,958,000 for the year ending December 31, 2018, which was a 20 percent increase over the prior year. Earnings per share for the year of $522 were the highest ever for SFSC. In addition, SFB ended the year with $491,884,000 in total assets, which places it in the largest 50 banks headquartered in Wisconsin. 

"Security Financial Bank continues to maintain a strong capital position, talent throughout the bank, stable deposits and strong credit quality," indicated Paul Rudersdorf, CEO and president of Security Financial Bank.

SFB saw both loan and deposit growth in 2018 with year-end deposits of $402,004,000 and loans of $350,356,000. In July 2018, SFB acquired 100 percent of the stock of Pioneer Bank of Wisconsin in Ladysmith, paying $9.1 million in cash. With this acquisition, SFB added $33 million in loans and $65 million in deposits from Pioneer Bank. The newly acquired location also contributed approximately $420,000 in earnings to SFB in 2018.

"With the guidance of the Board of Directors, led by Chairman Jerry Bauer, SFB is in an ideal position to continue its strategic growth," Rudersdorf said.

Also at the Annual Meeting, Board members re-elected to three-year terms included Bauer, Chuck Forster and Jim Mayo. In addition, Jack Kaiser was recognized for serving 10 years on the Board and Jim Price for serving five years. Additional Board members include Bob Komro, Steve Schultz and Rudersdorf. 

Established in 1934, SFB is a locally-owned, community financial institution focused on business and agriculture with offices in Bloomer, Durand, Eau Claire, Ladysmith and River Falls.  SFB strives to provide products and services that exceed its customers' needs and guidance that enable them to succeed.  

Free Community Shred Event to be held in Bloomer and Durand

Thursday, April 11

Security Financial Bank (SFB) is hosting two free shredding events this spring in Bloomer and Durand. Community members are encouraged to reduce their risk of fraud and identity theft by securely disposing of confidential documents at one of these events. 

ShredAway will shred documents onsite in the SFB parking lot during the following times:

Saturday, May 4
10-11:30 a.m.
Security Financial Bank
1401 Main St., Bloomer

Saturday, May 18
10-11:30 a.m.
Security Financial Bank
212 W. Prospect St., Durand

There is no cost to this event; however, there is a limit of one box per person.

For more information, visit Security Financial Bank in Bloomer or Durand or call 888.254.0615.

SFB Brings Financial Literacy to Kids Through Reading

Tuesday, April 9

EAU CLAIRE - With Americans spending more and saving less, young people often don't learn valuable personal finance skills that will benefit them throughout life. 

Together, educators, bankers and parents can help children build good financial habits from an early age. That's why Security Financial is participating in the annual National Teach Children to Save Day campaign on April 12. 

Volunteers from Security Financial Bank have found a way to teach kids about saving that provides instant gratification - and can be continued at home. Using a Wisconsin Bankers Foundation program called Reading Raises Interest, bank staff will read age-appropriate books with a message about money or saving to students at area schools in Altoona, Bloomer, Durand, Eau Claire, Ladysmith and River Falls. 

This year's featured book is Sammy's Big Dream by Sam Renick. In the story, Sammy Rabbit has a big dream: to ride the world's first outer space roller coaster! Read along as he works to earn and save enough money to do it. The book can also be a good starting point for conversations about money between children and their parents.

"Although parents may initially feel uncomfortable talking with their children about money, it's a topic that can't be overlooked," said Cathy Couey, SFB's chief retail officer. "The discussion can begin with something as simple as wants vs. needs." 

In addition to reading books to their children about money, parents can involve kids in spending decisions, encourage them to save part of an allowance and explain the family's finances in general terms. 

To encourage students and parents to read more, Security Financial Bank will donate copies of Sammy's Big Dream to the class. Throughout the month of April, Security Financial Bank also will give free piggy banks to anyone opening up a Youth Savings Account. Individuals are encouraged to see a personal banker at a SFB location in Bloomer, Durand, Eau Claire, Ladysmith and River Falls for more information on Youth Savings Accounts. 

National Teach Children to Save Day is an initiative sponsored by the Wisconsin Bankers Foundation and the American Bankers Association Education Foundation. Last year, bankers from more than 30 institutions reached out to their community to make Teach Children to Save Day presentations. Together, these bankers reported nearly 300 presentations to almost 9,000 students. 

For more information about the program, contact SFB at information@sfbank.com.

SFB Announces Promotion Within Organization

Wednesday, April 3

Paul Rudersdorf, president and CEO of Security Financial Bank (SFB), is pleased to announce the promotion of Nikki Frickson to Call Center Representative II. In this new role, Frickson will be focused on promoting SFB products and understanding the digital needs of SFB's customers.  In addition, she will serve as a customer resource for remote deposit and cash management questions or concerns. 

Frickson has been with SFB for six years. She began her career at the bank as a teller and then move into customer service for the past five years. Frickson is excited to start her new adventure and help more of SFB's customers.

SFB Announces Recent Promotions of Graese and Ender

Wednesday, February 20

Paul Rudersdorf, president and CEO of Security Financial Bank (SFB), is pleased to announce two recent promotions within the organization.

Gail Graese has been promoted to Business and Ag Credit Administration supervisor. In her new position, Graese is responsible for assisting, coaching and developing the credit analysis staff. She communicates credit information and procedures to ensure that SFB's credit culture is understood and implemented in all markets in a consistent way. She also is responsible for verifying that proper approvals have been obtained and regulatory and credit policy and operational requirements have been met.

Graese joined SFB in February 2017 as a business and Ag credit analyst. She has eight years of credit analysis experience in the banking industry.

Becky Ender has been promoted to Business and Ag Loan Processing supervisor. She supervises and directs the work flow of all business and Ag loan processers as well as assists, coaches and develops the loan processing staff. She will be responsible for onboarding and training new employees within her department and will handle complex loan servicing and loan processing issues.

Ender has been with SFB since July 2016 and previously served as a commercial/Ag loan processor. She earned a bachelor's degree in human resource management from Bethel University.

SFB Offers Free Seminar to Learn How to Avoid Scams, Fraud & Identity Theft

Tuesday, February 12

Learn How to Avoid Fraud, Scams and Identity TheftIt seems like every day a new scam develops, many times taking advantage of senior citizens and other unsuspecting individuals. To help protect against scams, fraud and identity theft, Security Financial Bank (SFB) is offering a free seminar to the public. 

Area residents are encouraged to attend this one-hour seminar to learn about the most common scams currently circulating the community, what to watch for and the precautionary steps they can take to protect themselves and their loved ones. Refreshments will be provided. No pre-registration is required.

Seminar presenters Faye Owen and Tammy Sinz are long-time employees of Security Financial Bank who unfortunately have seen many scams and frauds affecting local community members. Owen, who is SFB's security risk management officer, works to address all internal and external security and loss prevention resources to reduce or eliminate losses. Sinz, the retail banking manager for SFB, oversees all personal and universal bankers at all locations. 

The seminar will be offered during the following times:

Friday, March 1st
9-10 a.m.
Security Financial Bank
1401 Main St., Bloomer

Monday, April 1st
9:30-10:30 a.m.
Security Financial Bank
200 Miner Ave. W., Ladysmith 

Tuesday, April 2nd
10:30-11:30 a.m.
Corral Bar and Riverside Grill
318 W Main St., Durand.

For more information about the seminar, contact SFB at information@sfbank.com or visit one of our SFB locations in Bloomer, Durand or Ladysmith.

Use Your Health Saving Account to Save for Retirement!

Wednesday, February 6

A Health Savings Account (commonly referred to as an HSA) has many benefits. But you may not realize that while it is a great way to save for medical expenses and reduce your taxable income, you also can use an HSA to save for retirement!

If you are enrolled in a high-deductible health insurance plan (HDHP) as defined by the government, then you qualify for an HSA.

Benefits of an HSA:

  • Tax-deductible contributions

  • Catch-up contributions to those age 55 or better

  • Tax-free withdrawals for qualified medical expenses

  • Tax-free earnings

  • Balance can carry from year-to-year

  • At age 65, can be used as a retirement account

  • Portable

  • Convenient

At Security Financial Bank, we pride ourselves on no hidden or monthly fees for maintaining a health savings account with us. SFB offers a HSA checking account, which pays interest to allow your funds to grow. In addition, your first order of checks is free, and you will receive a free debit card for easy access to your funds.

If you would like to know more or open your HSA today, please contact a personal banker at a location near you.

Security Financial Bank Employees Receive WBA Lifetime Service Awards

Monday, February 4

EAU CLAIRE - Several employees at Security Financial Bank were recently honored with a Lifetime Service Award from the Wisconsin Bankers Association. The award recognizes bankers who have completed at least 30 years of service in the industry. The following SFB staff members were recipients: Marcia Berger, Durand location; Mary Berger, Eau Claire Corporate; Cheryl Carter, Ladysmith; Cindy Koller, Durand; Laurae Mallinson, Ladysmith; Jean Marcon, Ladysmith; Faye Owen, Durand; Paul Rudersdorf, Eau Claire Corporate; and Julie Sabelko, Eau Claire Corporate. 

Marcia Berger started her career at SFB in 1976 working in the Bookkeeping Department. Throughout the years, she also has worked in the loan department and as operations officer/teller supervisor. In 2007, she became the customer service officer, and today she serves as the Call Center manager. 

Mary Berger began her career in bookkeeping and soon moved into a teller position.  After nine years, she moved into the lending area processing loan payments. In 2003, she became a banking assistant helping customers with various banking needs. Today, Mary is a Central Loan Services specialist. 

Cheryl Carter, a mortgage banker in SFB's Ladysmith office, recently celebrated her 40th year in the industry. Through her banking career, she has held many positions including teller, compliance officer, BSA officer, HR manager and bank security officer. Carter has experience in the loan department and real estate lending. In 2011, she became a mortgage banker where she continues to enjoy helping  Security Financial Bank customers find their forever home.

Cindy Koller began her career with Security Financial Bank as a teller in December of 1978 and is currently serving as the lead teller of SFB's Durand location. Koller has witnessed and experienced many changes in banking over her 40-year career. In her current role, she relies on the knowledge and experience she has gained to meet the needs of SFB customers and to manage and support the Teller Department and staff in Durand.  

Laurae Mallinson began her banking career in 1972 in bookkeeping. SFB is fortunate to have her as a teller in its Ladysmith office. 

Jean Marcon started at the bank in Ladysmith in 1976, took a short break to have a family and returned in 1978.  She has trained as the backup bookkeeper and ran proof for 18 years. She was promoted to head teller and later became assistant cashier and booked loans.

 Faye Owen was originally hired as the lead system operator and bookkeeping clerk for Security National Bank in Durand in 1977. She later became the supervisor of data processing and bookkeeping. Owen also has supervised the operations and teller staff at the Bank. In 2003, she was appointed as the Bank's security officer and Bank Secrecy Act officer.  Later, Owen was appointed as OFAC officer, Fact Act officer, and in 2015, the roles of ERM officer and compliance officer.

Paul Rudersdorf began his banking career in 1986. Throughout his banking career at several banks, Rudersdorf served different roles including commercial lender, overseeing the Commercial Lending, Credit, Retail, Marketing and Sales and was part of the Executive Management. In 2015, Rudersdorf joined SFB and currently serves as president and CEO.

Julie Sabelko's entire banking career has been with Security Financial Bank.  She started in April, 1988 as a teller and is currently serving as director of quality control.  During her 30-year tenure, she has gained valuable experience in many areas of banking such as teller/customer service, new accounts, deposit and loan operations, data processing, investment portfolio accounting/recordkeeping, accounts payable, shareholder relations, human resources, corporate secretary and supervisory management.

Is Your Credit Holding You Back?

Friday, February 1

As spring approaches, do you find yourself daydreaming about purchasing a new home, remodeling your current home, or maybe even going on vacation? Have you thought about financing your dreams to make them a reality? Now is the time to take steps to ensure your credit will not hold you back. 

  1. Obtain a copy of all three credit reports for free at annualcreditreport.com. It is important to review all three of your credit reports for inaccuracies to your personal information, late payments, accounts that you did not open or even inquires to your credit report that you did not authorize. Not only can these inaccuracies potentially have a negative effect on your credit score, but they could also be warning signs of identity theft.

  2. Review your revolving account balances. A rule of thumb is to utilize a maximum of 35 percent of the revolving debt available to you. You may be tempted to start closing down credit cards with a zero balance, however closing those down might have a negative impact on your credit score if it significantly increases the utilization of your revolving debt.

  3. Meet with your SFB mortgage banker. If you have any questions about your credit or how SFB can help finance your dreams, please contact a Security Financial mortgage banker today.

Melissa Caldwell and Michael Solfest Join SFB

Wednesday, January 23

EAU CLAIRE - Security Financial Bank (SFB) is pleased to welcome Melissa Caldwell and Michael Solfest to its team. Both will work out of SFB's corporate office located in Eau Claire. 

Caldwell joined SFB as a document imaging specialist and is responsible for the imaging of paper loan files/documentation for storage in SFB's database. She obtained her real estate license in 1998. 

New to the Chippewa Valley, Caldwell has more than 20 years of experience at several banks and mortgage companies in various positions including mortgage originator, bank portfolio loan lender, processor, underwriter, post closing and imaging. 

Solfest, who was hired as desktop support I/II, is responsible for providing hardware, software and systems support on various platforms deployed in SFB branches and corporate office. He is an integral part of the Information Systems team. 

Solfest earned an associate's degree in IT networking from Chippewa Valley Technical and received a CompTIA A+ certification. Prior to joining SFB, he worked as IT intern for CURT Manufacturing.

SFB Announces Recent Promotions

Wednesday, January 16

EAU CLAIRE - Paul Rudersdorf, president and CEO of Security Financial Bank (SFB), is pleased to announce three recent promotions within the organization that include Tyler Mustard, Sheila Uhren and Sara Longdo.

Tyler Mustard has been promoted to senior systems administrator. In his new position, Mustard is responsible for the overall IT helpdesk operations and advanced infrastructure deployments at SFB. Mustard joined SFB in July 2016 as a systems administrator. He earned an associate's degree from Chippewa Valley Technical College in IT-network specialist in 2012.

Sheila Uhren has accepted a new position at SFB as a project manager. She will be responsible for institution-wide projects and project portfolio management. Previously, Uhren served as a desktop support I. Uhren received a bachelor's degree in business administration - information systems in 2018. She has been employed at SFB since 2015.

Both Mustard and Uhren are based out of SFB's administrative office in Eau Claire.

Sara Longdo has been promoted to a travelling universal banker position at SFB. Longdo, who previously served as a teller at the bank, will now be responsible for assisting customers with account openings/closing, providing information on products and services, assisting customers with banking transactions and managing customer accounts and questions. The universal banker role is a blended position, encompassing teller and personal banker responsibilities.

Longdo will be primarily based out of the Bloomer office but will occasionally travel to other branches to provide support. She received a bachelor's degree in business administration from UW-Stout and joined SFB in August 2018.

Non-Profit Sees Increase in Donations Thanks to SFB Support

Wednesday, January 9

EAU CLAIRE - It's that time of year when everyone packs away their holiday decorations and begins organizing for the New Year. Often residents are left with large items that they wish to donate to a local charity but have no means to deliver them. Now with a recent donation from Security Financial Bank (SFB) and a grant from the Eau Claire Community Foundation (ECCF), area residents are in luck.

Chippewa Valley Habitat for Humanity (CVH4H) builds and repairs homes for lower income families that are in need of safe, decent and affordable housing. In 2017, the area non-profit organization opened ReStore, which sells donated furniture, appliances and home furnishings along with construction and remodeling supplies. CVH4H uses 100 percent of the store's proceeds for its local programs. However, the area non-profit was seeing a lack of donations because residents didn't have a vehicle large enough to deliver the used items.

To help solve the problem, Security Financial Bank recently pledged $10,000 to CVH4H for a purchase of a used box truck and storage trailer. The ECCF matched the pledge with a $10,000 grant, and CVH4H was able to purchase a truck to pick up items from donors.

The truck is already seeing a lot of use, according to CVH4H's Executive Director Aaron Czappa. The truck makes on average 10 donation pick-ups a week within a 30-mile radius.

"The best donations always come in on the truck," Czappa said. "The items we pick up are usually large donations from a corporation or estate sale that are too large to deliver. They tend to be a larger quantity as well and are items that are much more needed by our shoppers."

SFB first learned of the need from its Chief Financial Officer/Chief Operating Officer Paul Solyntjes, who serves on Habitat for Humanity's Board of Directors.

"Chippewa Valley Habitat for Humanity is a great organization that changes lives for those who are especially in need of extra help," Solyntjes said. "When Security Financial Bank discovered that a delivery truck was critical for CVH4H to secure more donations, we wanted to do everything we could to help them."

The truck purchase also would not have been possible without the support of the Eau Claire Community Foundation.

"The Eau Claire Community Foundation is thrilled that it could provide a $10,000 grant to help fund Chippewa Valley Habitat for Humanity's much-needed delivery truck. We know that by facilitating donations to the ReStore, this grant will help many families in need finally fulfill their dreams of a new home," said Susan Bornick, executive director of the Eau Claire Community Foundation.

This year, Habitat for Humanity plans to build a new home for a family in Mondovi. In addition, the non-profit organization is starting to do home repair projects for families who own a home but need help with vital renovations.

When individuals donate unwanted items to ReStore, not only does it allow Habitat for Humanity to use the proceeds from the sale of the items to build houses for those in need, but it also has additional benefits for the community in general.

"Without a place to take many of these items, they often end up in landfills," Czappa explained. "Now, the donor can receive a tax write-off instead of a dumpster fee."

In addition, all of the large item donations are saving thousands of pounds of material from entering local landfills on an annual basis, he said.

"This has a great impact on our environment and promotes sustainability initiatives," Czappa explained.

There is no fee for the pick-up service. To make an appointment, contact ReStore at 715-895-8177.

ReStore, which is located at 145 N. Clairemont Ave. in Eau Claire, is open Tuesday through Friday from 10 a.m. to 5:30 p.m. and Saturday from 10 a.m. until 4 p.m. Drop-off donations also are accepted during store hours.

SFB Recognizes Staff with Quarterly Awards

Tuesday, December 11

EAU CLAIRE - Several staff members at Security Financial Bank (SFB) were recently recognized for their outstanding efforts during an all-staff meeting. Employees were nominated by fellow coworkers for their accomplishments during the third quarter of 2018.

The following individuals were recognized:

Tiffany Riske, a personal banker in the Bloomer branch, received the Face of the Bank Award. This award recognizes an employee who consistently offers phenomenal customer service to their internal and external customers, is resourceful and creative in solving customer issues and strives to exceed the customer's expectations in every way.

Krista Paulus, commercial relationship manager at the River Falls branch, was recognized with the Community Impact Award. Paulus was honored for making a significant contribution to the community by offering her time, actions, talent and dedication.

Diane Sinz, commercial/ag banking assistant at the Durand branch, received the Plays Well with Others Award. This award recognizes employees who make a positive impression on others around them - both internally and externally.  Interactions with this person leave a smile on your face and you look forward to working or interacting with them in the future.

Mel Sheehan, director of credit and loan administration in the corporate office located in Eau Claire, received the Champion/Process Improvement Award. This award recognizes employees who identify inefficiencies/problems in work processes and/or procedures, found an innovative solution and transformed internal processes and/or procedures to improve the problem or inefficiency. 

In addition, Mark Chilson from the Durand office earned the Commercial/Ag Lending - Top Performer award, and Bernadette Grochowski, also from the Durand office, received the Mortgage Banking - Top Producer award.

SFB employees more than 100 staff members in six locations. Employees are recognized each quarter.

Security Financial Bank Donates $8,000 to Area Lunch Programs

Monday, December 10

Security Financial Bank (SFB) wants area children to focus on learning - and not worrying about whether they have funds in their accounts to pay for lunch. Earlier this year, the bank started a No Negative Balances campaign in hopes of raising funds and awareness of the issue for the communities they serve. Recently, SFB donated $2,000 each to the Bloomer, Durand-Arkansaw, Eau Claire and River Falls school districts to assist in the payment of negative school lunch account balances. 

In addition, tellers in each location collected funds from customers for the cause. Bloomer raised an additional $267.35, Durand $56, Eau Claire $15 and River Falls $74.83. 

"We hope this helps ease the burden of families who may be facing some extra bills during the holiday season," SFB President and CEO Paul Rudersdorf commented. "We are proud to be a member of each of these communities we serve, and with that, we feel a responsibility to help those in need." 

For those interested in contributing to the cause, please contact a Security Financial Bank office in your community.  


SFB Earns Excellence in Financial Education Awards

Monday, November 19

EAU CLAIRE - Several staff members at Security Financial Bank earned recognition recently for their outstanding financial education efforts with an award from the Wisconsin Bankers Foundation (WBF). The following members earned the Certificate of Participation Award for contributing their time and talent to the community:

  • Bloomer - Barb Blum, Tony Hein and Kurt Van Roy
  • Durand - Angie Bryan
  • Eau Claire - Cathy Couey, Amber Doverspike, Darian Prince and Sheila Uhren

The Foundation awarded 29 banks and 13 individual bankers from around the state with Excellence in Financial Education awards on November 14 at a special breakfast during the WBA LEAD360 Conference to honor their commitment to growing financial education in their communities. In addition, 98 bankers received certificates recognizing their contributions of time and talent given to the community through at least five financial education presentations.

From June 2017 through May 2018, nearly 500 bankers from across the state reported over 1,600 personal finance presentations which reached nearly 39,500 consumers of all ages. In the month of April alone, in conjunction with Teach Children to Save Day, bankers from over 30 institutions reported nearly 300 presentations that reached nearly 9,000 students.

"Consumer education is an important part of banking, no matter what the banker's role is at their institution," said WBF Board Chair Rose Oswald Poels, president and CEO of the Wisconsin Bankers Association. "We commend these bankers for their dedication and commitment to improving financial education not only for the benefit of individual consumers, but also the community as a whole."

Shelly Stensen and Becky Seelen Join Security Financial Bank

Monday, November 5

EAU CLAIRE – Shelly Stensen and Becky Seelen recently joined Security Financial Bank (SFB).

Stensen, a financial analyst, has more than 25 years of experience in the banking industry. In her new position, she will be responsible for quarterly regulatory reports, preparing monthly management and Board reports and monitoring and balancing the general ledger. In addition, she will oversee the reconciliation of internal bank accounts, accrual and prepaid accounting and the account payable process.

Stensen earned a bachelor’s degree in accounting and finance from the University of Wisconsin-Stevens Point. She and her husband, Peter, have three children and reside in Augusta. In her free time, she is a volunteer for the Augusta-Bridge Creek Fireman’s Auxillary.

Seelen was named SFB’s new marketing director. Her responsibilities will include marketing, advertising and community relations. Before joining SFB, Seelen served for the past 20 years as the program and administrative services director for the Eau Claire Area Chamber of Commerce. She earned a bachelor’s degree in journalism from the University of Wisconsin-Madison.

Seelen is active in the community and serves on the Board of Directors for the Boys & Girls Club of the Greater Chippewa Valley, Blugold Beginnings and the Chippewa Valley Museum. She and her husband, Chris, have two children and reside in Eau Claire. Both Stensen and Seelen will work out of the corporate office located in Eau Claire. 

SFB Employees to Volunteer in Community on Columbus Day

Monday, October 1

In celebration of Columbus Day, Security Financial Bank (SFB) will be closed on Monday, October 8, 2018. But SFB employees won't be sleeping in during the federal holiday. Instead, employees are using the day off as an opportunity to volunteer in the communities they serve.

"As a community bank, SFB cares about the community. Columbus Day is a perfect opportunity for our employees to give back to various organizations and help to continue to make Western Wisconsin a great place to live," explained Paul Rudersdorf, SFB president and chief executive officer.

SFB has six branches in five cities throughout western Wisconsin as well as a corporate office in Eau Claire. Employees will be volunteering in the following locations:

Eau Claire Branch - SFB employees will be volunteering at the Eau Claire Children's Theatre pruning and weeding landscaping as well as cleaning, sorting items and painting inside the theatre.

Durand Branch - SFB employees plan to clean veterans' markers at the Veterans' Memorial and will paint the shelter and tables at Tarrant Park.

Bloomer Branch - SFB employees will stain 70 picnic tables and benches as well as park equipment in various Bloomer parks.

River Falls Branch - SFB employees will price merchandise and organize the store for Big Brothers Big Sisters.

Ladysmith Branches - SFB employees will prepare and assist with Meals on Wheels for the Rusk County Aging and Disability Center.

Corporate Office - SFB employees will help Big Brothers Big Sisters with power washing and cleaning windows, painting outside and pulling weeds around the building. In addition, employees will help Habitat for Humanity move inventory and paint as well as assemble 1,000 financial literacy kits for the United Way of the Greater Chippewa Valley.

Security Financial Bank is locally-owned bank focused on business and agriculture. SFB strives to provide products and services that exceed its customers' needs and provides guidance that enables them to succeed.

Welcome Pioneer Bank of Wisconsin Customers!

Monday, July 9

We are so excited to welcome the customers of Pioneer Bank of Wisconsin in Ladysmith. If you are a Pioneer Bank customer and you have been routed here from www.pioneerbankwis.com, you will find an outline below of some helpful tips to get you started.

  • Online and mobile banking will be unavailable from approximately 5:00 PM on Friday, July 13th to approximately 9:00 AM on Monday, July 16th.
  • You do not need to re-enroll in online or mobile banking, but you will be prompted to setup new security questions the first time you login.
  • Please delete your Pioneer Bank of Wisconsin mobile app. It will no longer be operational after 5:00 PM on Friday, July 13th. Your new mobile app is called "sfb mobile", and is available on both Apple and android devices. You will be able to access your account on sfb mobile at 9:00 AM on Monday, July 16th.
  • You do not need to re-enter your Bill Pay information, however we ask that you confirm that all items have been transferred properly.
  • You can still use your checks until 6/30/19. You will have until 5/31/19 to order a free replacement box of checks through Security Financial Bank.
  • You will be able to use your new Security Financial Bank debit card any time after 8:00 AM on July 16th.

We appreciate your patience as we make this exciting change! If you have any questions, please contact Security Financial Bank at 888.254.0615.


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